Website Personalisation

Website personalisation is about sending different groups of potential customers to different parts of your website or showing them different versions of your website. If you are spending time and money on online marketing such as email newsletters, Google Adwords and social media, sending everyone … [Read more...]

Usability: The Most Important Test for Your Website

So your new website looks great, you’re happy with the content and photos and all your staff have looked through and given their ok. You would probably think at this point that you are ready to go live but actually, the most important step is still to come…website usability testing. What is … [Read more...]