Last week I flew 12 hours to Seattle to attend Mozcon, a renowned digital marketing conference with marketing agencies and large businesses from all over the world. There were a few recurring themes I took from the conference which will change the way you use your website and promote your … [Read more...]
Website Personalisation
Website personalisation is about sending different groups of potential customers to different parts of your website or showing them different versions of your website. If you are spending time and money on online marketing such as email newsletters, Google Adwords and social media, sending everyone … [Read more...]
