Use our email newsletter checklist to make sure you don't send an email newsletter with an old subject line, wrong address or links to the wrong place ever again. Check who you are sending your newsletter to. Check that you are sending to the right mailing list. You can send to the entire list or … [Read more...]
Email Marketing Articles
Articles, tutorials and ideas for growing your business using email marketing.
2016 Digital Marketing Trends
Last week I flew 12 hours to Seattle to attend Mozcon, a renowned digital marketing conference with marketing agencies and large businesses from all over the world. There were a few recurring themes I took from the conference which will change the way you use your website and promote your … [Read more...]
Make Your Email Newsletter Content Rock!
My top tips on making your newsletter content effective and creating an email newsletter that your customers will look forward to receiving. You'll find out how to: Create content to drive people to your website Segment your customers to send targeted and relevant email newsletters Re-market … [Read more...]
Mailchimp Social Cards for Newsletter Sharing
If you send an email newsletter regularly, sharing the newsletter on your various social media pages is a great way to make sure the content is seen by more people. Use Mailchimp Social Cards to make sure your newsletter update tells people what the newsletter is about, giving them a reason to click … [Read more...]
Segmenting Your Customer Database
Segmenting your customer database into types of customer, products of interest, region or other variables will greatly enhance your email marketing campaigns. You know yourself how frustrating it is to receive email newsletter inviting you to an event happening in a completely different part of the … [Read more...]
Why Blogging Brings you Customers
Blogging is one of the best ways to drive customers and new visitors to your website. Start by adding one blog post a month to your website, send it to customers in your email newsletter and share a link to it on facebook and social media. Make sure you have a signup form on your website so people … [Read more...]
Email Newsletter Content Ideas
Worried you don't have anything interesting enough to put in an email newsletter? The best email newsletter content for your business will be unique to your business. Don't just think about what you sell...think about other things your customers use and like. Become the expert they can … [Read more...]
Why Send an Email Newsletter?
A website is great for bringing in new new enquiries, first-time sales but what about repeat visitors and existing customers? An email newsletter is an easy way to get those same people coming back to your website regularly, reading about your news and new products, asking questions and … [Read more...]
