Push notifications are the little messages which pop up on your phone or on your desktop alerting you to something new which you have asked to be notified about.
You are probably receiving push notifications everyday and didn’t even realise that there was a name for them. Some great examples of web push notifications are:
- Trade me notifications – MGP Scooter Parts on your watchlist will close in 2 hours
- Facebook Updates – Aunty Steph has just added a new photo to Family Group
- Calendar notifications – Your Osteo Appointment is in 30 minutes
- CRM Software Notifications – New Website for Acme Co is due to be completed today
- Surf Watch – The surf at Sandy Bay is going off today. High tide at 3:15pm
Most of the businesses sending push notifications are news sites, social websites, online games and apps. You chose to be notified because you use their product and are interested in keeping up to date. Now you can offer push notifications on your website. People see a message asking if they would like to receive notifications when they visit your website on their desktop or mobile phone.
Types of Web Push Notifications
You can then send both automated and custom messages to everyone or segments of your subscribers.
Send an emails from inside your website when you publish a new blog post, add an event, update or add a new product to your shop. These will include the featured image from the post/event/product you sent them from. Tapping or clicking on the notification will take people directly to the post/event/product page.
You can also craft custom messages to send to subscribers with a custom photo, title , description and link to a web page. These are great for reminders, tips and tricks etc.
Push Notifications are great for…
- Events – registration, reminders etc
- Software or Product updates
- News or new blog posts
- A new product in your shop
- Discount or sale item or special offer
- Educational series of tips
Push notifications can work for physical stores as well as online stores. Once customers are subscribed, your can send notifications to their phone about freshly baked goods, todays menu, instore specials, special open hours, instore event and more.
If you think this would work for your business, we can help you set up push notifications on your website and give you some training on how to send these yourself.
About Jo Lees
"We have had massive increases in both customer contact for repeat services and online sales, we are 200% happy with the results :)” - Cheryl Smith, 