How Content Marketing Works

Content marketing starts with fresh content on your website relating to your business or topic of expertise.

Case Study: Coastal Holiday Homes

Coastal Holiday Homes customers are people wanting to stay in beautiful Northland for a holiday. It follows that they will also be wanting somewhere local to eat during their stay.

Unique Content

As part of content marketing plan, we wrote a blog post called “Northland’s Best Cafes” and highlighted several outstanding cafes around Northland, why the locals recommend them, their open hours, phone number etc. The post was optimised for search engines. Read this blog post…

Promoting the Content

Blog post on facebookThe blog post went into an email newsletter along with a Mothers Day special offer and a selection of properties to stay at.

We also created a series of graphics for Facebook promoting the post in the lead up to Mothers Day. Some of these were boosted with a custom audience.

Campaign Results

  • blog SEO resultsThey received bookings from their existing customer database from the email newsletter
  • They received bookings from Facebook visitors
  • A google search for “Northland’s Best Cafes” now brings up the Coastal Holiday Homes website on the 1st page

This post will continue to bring in new traffic to their website and add value for every customer visiting or booking on the website in the future.

We believe that a well-planned, creative content marketing strategy is the best long-term way to drive traffic to your website and convert your website visitors into customers.

Talk to us about a content marketing package for your business…

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About Jo Lees

I have been designing websites and email newsletters for the past 15 years, specialising in WordPress and Mailchimp. I can also help you with ideas and marketing strategies to grow your business online. More about Jo...