Conte
nt marketing starts with fresh content on your website relating to your business or topic of expertise.
Case Study: Coastal Holiday Homes
Coastal Holiday Homes customers are people wanting to stay in beautiful Northland for a holiday. It follows that they will also be wanting somewhere local to eat during their stay.
Unique Content
As part of content marketing plan, we wrote a blog post called “Northland’s Best Cafes” and highlighted several outstanding cafes around Northland, why the locals recommend them, their open hours, phone number etc. The post was optimised for search engines. Read this blog post…
Promoting the Content
The blog post went into an email newsletter along with a Mothers Day special offer and a selection of properties to stay at.
We also created a series of graphics for Facebook promoting the post in the lead up to Mothers Day. Some of these were boosted with a custom audience.
Campaign Results
They received bookings from their existing customer database from the email newsletter- They received bookings from Facebook visitors
Google Traffic results
- A google search for “Northland’s Best Cafes” now brings up the Coastal Holiday Homes website on the 1st page
This post will continue to bring in new traffic to their website and add value for every customer visiting or booking on the website in the future.
We believe that a well-planned, creative content marketing strategy is the best long-term way to drive traffic to your website and convert your website visitors into customers.
Talk to us about a content marketing package for your business…
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About Jo Lees
