A professional Facebook page is an important tool for reaching and communicating with your customers and target markets.
To be effective, the tone, frequency and type of content needs to be just right to encourage likes, comments and clicks to your website. If you’re not comfortable posting regularly to your Facebook page, we can manage this for you as part of a monthly social media management package.
What do we post on your Facebook page?
A big part of what we do is coming up with a plan to drive traffic to your website and get your Facebook visitors engaged with what you are saying.
Our Facebook posts are different for every company but usually involve a combination of company products and services, special offers and competitions, interesting and funny images, local news and events and links to relevant articles or blog posts. We aim to keep things fresh and interesting and include images and links or video clips in the majority of our posts.
We can get a certain amount of information from your website and by knowing a lot about your target markets. The rest we get from you and your staff either informally or (if you have staff) via regular texts and emails. We can provide guidelines for your staff so they know what type of content we are looking for and how much they need to send us every week.
We can include a component of paid advertising in your monthly management package especially if your page doesn’t have many likes. We recommend promoting one or 2 of your Facebook posts every month. For approximately $5 per day your post will be seen by a targeted audience of several thousand people. This has to be one of the best ways to get your products and services in front of a targeted audience.
For example: Recent Facebook advertising for local Whangarei business Arnold Franks. For just $20 the ad was viewed by over 2500 people in Northland and north of Auckland. If we hadn’t boosted the post only 14 people would have seen it.
Custom Facebook Graphics
Photos receive 53 percent more likes on Facebook than the average post and 84 percent more link clicks through to a website . They grab your attention in an scrolling facebook feed. That’s why we design custom graphics for our clients important facebook campaigns. These can also be used in blog posts, email newsletters and other marketing.
Other Social Media Management
We can also manage and help you manage your Twitter page, Linkedin page, YouTube channel, Google Plus page and Pinterest pages. Ask us which social media will be the most effective to promote your business.