Who are Your Engaged Customers?

Engaged customers are the people with the most potential to make you money but how do you know who they are when your business is online?

Use analytics on your website, e-newsletter and facebook to find out who your engaged customers are, then build a profile and make changes to your online products, content and promotions to meet the needs of these VIP customers.

20% of your customers produce 80% of your sales.

Engaged Customers on Your Website

Segment your Google Analytics reports by Return Customers, by Country or City, by time spent on the website or for Mobile/Tablet Users to find out who the most engaged visitors to your website are. Once you have created these segments, view the main areas of your analytics reports for each segment.

Engaged customers on your website…

• Return to your website multiple times
• Stay on your website longer than other visitors
• View the highest number of pages
• Have the lowest bounce rates
• Live in countries which you sell to/do business with
• Visit the important pages on your website
• Buy your products and/or make enquiries

Real life example: The example below compares statistics for all website visitors to just those from New Zealand. You can see that the New Zealand visitors stay on the website longer, the percentage of return visitors is much higher and they view more pages per session.

Find out more about how to segment your Google Analytics reports by downloading our Google Analytics Guide or signing up to our Google Analytics tutorials…

Engaged Customers on Your E-Newsletter

View Mailchimp reports on each of your email newsletter campaigns to find out who your engaged customers are then send newsletters with rewards and special offers to these VIP customers.

Engaged customers on your e-newsletter list…

• Always open your newsletter
• Sometimes open your newsletter more than once
• Often click on links in your newsletter
• Make a purchase after your newsletter goes out
• Live in countries you do business with

Real life example: Send an email campaign to a segment of your email list based on their campaign activity. This campaign will only send to people on my list who clicked on links in the the last 5 campaigns I sent.

Find out more about Mailchimp Reports by signing up to our Mailchimp tutorials…

Engaged Customers on Facebook

Check out the Insights section on your Facebook page to find out more about your Facebook fans. Use this information to create better targeted Facebook Ads and boosts which encourage more shares and comments.

Engaged customers on your Facebook page…

• Comment on your posts
• Share your posts
• Click on links in your posts
• Mention your business in their own posts
• Live in countries you do business with

Real life example: Go to the People section, then Engaged people to see the age, gender and region of the people who like, share and comment on your Facebook page the most.

Create an “Engaged” Customer Profile

Use the statistics you gather from the 3 sources above to build a profile of your best customers. Remember that you might have slightly different audiences on each. Once you know who your customers are, you can start to refine your website content, your product offerings and your promotions and posts via e-newsletters and social media.

If you need help building an engaged customer profile, please give Jo a call on 021853464 or send me an email.

Save

Save

Save

Save

Save