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Digital Marketing Blog
Creative ideas for building and promoting your business online.
Topics include facebook, blogging, e-commerce, email marketing, search engine optimisation and more... Please signup to our newsletter to receive new blog posts direct to your inbox.
Learn Google Analytics
Google Analytics is a free tool which links to your website and helps you track and analyse your website visitors. It can be quite overwhelming when you first start looking at your website reports so I've created some tutorials and resources to help you learn Google Analytics. Once you understand … [Read more...]
Stop Form Spam from Your Website
If you're getting a lot of spam via your website forms there are a couple of things you can do to stop form spam entries... These solutions are based on the Gravity Forms Plugin for WordPress. Option #1 - Enable anti-spam honeypot Login to your website Go to the Forms section on the left of … [Read more...]
Backup Options for WordPress Websites
If you don’t want to do your own backups or know that you just won’t do it often enough, there are some excellent services available which will backup, upgrade and restore your website for you. Here are 3 excellent backup options for WordPress... www.protectyoursite.co.nz This is a NZ based … [Read more...]
How Often Should I Post on Facebook?
People and businesses who like your Facebook page will only see content which has been posted recently in their timeline. It is therefore ineffective for you to post a whole lot of updates at once as... Only people looking at their timeline with in an hour or so of you posting will see your … [Read more...]
The Difference Between Pages and Posts
If you haven’t used WordPress before, you may initially be confused by the difference between pages and posts. By default WordPress comes with 2 different types of content - pages and posts. The Infographic below explains the differences between pages and posts. Download our 'Understanding … [Read more...]
A Guide to Website Links
A guide to best practice for the styling and wording of your website's hyperlinks or website links as most people know them. Your website links need to stand out from the rest of your content and should be consistent throughout the site. It should be obvious to your readers that they are clickable … [Read more...]
Email Newsletter Content Ideas
Worried you don't have anything interesting enough to put in an email newsletter? The best email newsletter content for your business will be unique to your business. Don't just think about what you sell...think about other things your customers use and like. Become the expert they can … [Read more...]
Guides to Google Analytics
Google Analytics is a free online tool which you link to your website. Your Google Analytics account will show you a huge range of statistics on your website traffic to help you really get to know your website visitors. Find out where they are from, how they get to your website, what content they … [Read more...]
Choosing a WordPress Theme
Genesis is a popular theme framework for WordPress which takes care of the design-side functionality of your website. There are a lot of other reasons why I use Genesis to design all my client's websites. Future Proof Design Genesis works in conjunction with a child theme where all your actual … [Read more...]
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