Digital Marketing Blog

Creative ideas for building and promoting your business online.

Topics include facebook, blogging, e-commerce, email marketing, search engine optimisation and more... Please signup to our newsletter to receive new blog posts direct to your inbox.

Move Your Website to HTTPS

If you've logged in to your website lately to make updates, you may have noticed a message stating that your connection is not secure. If this is happening, your website probably has the standard http in front of the website address. What is HTTPS? Websites with https have an extra layer of … [Read more...]

Guide to Facebook Product Tagging

If you sell products online, the new Facebook product tagging and shop tab options are a fantastic opportunity to grow your online sales. You can now add a shop tab to Facebook with as many products as you like and link each one to the matching product on your website for checkout. People visiting … [Read more...]

Capsule Best CRM for Small Business

Capsule CRM is Customer Relationship Management software to help you manage your customers and customer communications. Is your desk covered in folders and dozens of notes to call people, lists of things to do and general chaos? Content relationship management software like CapsuleCRM keeps … [Read more...]

Mobile Website Checklist

It's is very important for your website to work seamlessly on a mobile phone as well as a desktop computer. "Depending on the industry you are in, over 50% of people visiting your website, could be using a mobile phone." Mobile visitors tend to be in more of a hurry, maybe en-route somewhere and … [Read more...]

Weekly Website Analytics

Do you have trouble remembering to login to Google Analytics each week or struggle to find the right sections to get the information you need? "Business owners who keep an eye on their website analytics have a much better overview of how well their website and digital marketing is working." I … [Read more...]

2016 Digital Marketing Trends

Last week I flew 12 hours to Seattle to attend Mozcon, a renowned digital marketing conference with marketing agencies and large businesses from all over the world. There were a few recurring themes I took from the conference which will change the way you use your website and promote your … [Read more...]

Making Business Video

Did you know that online video accounts for 50% of all mobile traffic? It sounds unbelievable until you watch 'young people' searching the internet for info (on anything). Nine times out of ten, they either go directly to YouTube to search or click on the video results before any others. I … [Read more...]

E-Commerce Websites

We create e-commerce websites for New Zealand businesses which are easy for visitors to use on any device. You can have a custom designed website with standard pages, a blog, forms, galleries AND an e-commerce shop all in the same place. Your online shop categories and products can be prominent on … [Read more...]

Mailchimp Social Cards for Newsletter Sharing

If you send an email newsletter regularly, sharing the newsletter on your various social media pages is a great way to make sure the content is seen by more people. Use Mailchimp Social Cards to make sure your newsletter update tells people what the newsletter is about, giving them a reason to … [Read more...]

Website Personalisation

Website personalisation is about sending different groups of potential customers to different parts of your website or showing them different versions of your website. If you are spending time and money on online marketing such as email newsletters, Google Adwords and social media, sending everyone … [Read more...]